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The boundary between fact and fantasy only seems wider than it used to be. Commerce has long been exempted from any legal obligation to tell the truth about anything; us emptors have always been well-advised to caveat plenty, because the promotional material probably promises much more than the product could possibly deliver. They play liar’s poker, and each of us gets to sit in the rube’s chair at the table.

This is nothing personal. Bluster quite naturally expands over time. Stretching any truth encourages its ever greater elasticity. Advertisements intend to persuade, not inform, though much promotional material appears informational. If it was paid for by someone expecting to recoup their outlay, I should expect that it might well say anything to separate me from my money. Slip over here for more ...


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