Of course, it's silly that merely reciting the Bard would make the difference our clients sought, but not knowing the Bard might well prevent the change we all aspired to.

We've all been subjected to the next best thing, delivered by someone clueless about the present history supporting everything. We can't really ditch what we've always been. Change, whatever its intent, needs to be melded with the familiar status quo if it is to be meaningful and successful.

So, the next time I (even you) intend to make something different, remember to brush up on whatever amounts to Shakespeare there first. As Virginia Satir said a very long time ago, "Change rests upon the full, albeit temporary acknowledgment of the way things are." And always have been.